Skip to content
Home
Services
Work
About
Home
Services
Work
About
Contact us
Playhouse Academy Inquiry
Playhouse Academy Inquiry Questions for Recommendations and Price
Start
press
Enter
What is your email?
Pop in your email address if you'd like to save your entry and come back to it!
Enrollment Goals: What are your specific enrollment targets for the upcoming academic year/next 6-12 months? How many new students are you aiming for?
Are there specific age groups or programs, where you have more capacity or a higher priority for enrollment?
toddler
nursery
kindergarten
other (write your note here)
other (write your note here)
What is your ideal student demographic, and are there any specific types of families you're trying to attract more of?
Beyond enrollment, what is your primary goal for the Playhouse Academy brand online? (Check all that apply)
premium positioning
community building
or something else
or something else
How important is it for the website to reflect a specific brand image or pedagogical philosophy (e.g., play-based, inquiry-based)?
not at all important
slightly important
moderately important
very important
extremely important
KPIs: If this project is a huge success in 6 months, what specific metrics or outcomes would indicate that success to you? (Rate in the order of your priority: 1 most important, to 5 least important)
—
1
2
3
4
5
number of inquiries
—
1
2
3
4
5
website traffic
—
1
2
3
4
5
conversion rate to tour
—
1
2
3
4
5
conversion rate to enrollment
—
1
2
3
4
5
parent testimonials
Add here if you have other specific metrics:
How do you currently measure success for your marketing efforts?
To ensure our recommendations align perfectly with your capabilities, could you share any specific budget considerations or thresholds for the initial optimization phase?
Additionally, what internal resources (e.g., content creation, photo/video assets, internal IT support) can Playhouse Academy provide for this project?
Current Web Challenges: Aside from the technical speed issues we identified with GTmetrix, what are your and parents' biggest frustrations or challenges with the current website? (1 most challenging to 4 least challenging)
—
1
2
3
4
difficulty finding info
—
1
2
3
4
outdated content
—
1
2
3
4
poor mobile experience
—
1
2
3
4
complex inquiry form
Add here if you have other web challenge:
Have you received any direct feedback from prospective parents about the website?
No
Yes (state briefly)
Yes (state briefly)
Conversion Paths: What are the most critical actions you want parents to take on the website? (Rank priority: 1 most to 5 least)
—
1
2
3
4
5
view curriculum details
—
1
2
3
4
5
download a brochure
—
1
2
3
4
5
schedule a tour
—
1
2
3
4
5
call us
—
1
2
3
4
5
fill out an inquiry form
Add here if you have other critical action:
Do you currently track these actions, and if so, how?
Content Needs: What information do you feel is missing or unclear on the website for prospective parents?
Are there specific sections (e.g., curriculum, admissions, testimonials) that you believe need significant updates or expansion?
Do you have new photos, videos, or written content that you'd like to integrate into the website redesign?
What are the biggest questions parents ask during initial inquiries or tours?
Are there any unique aspects of Playhouse Academy (e.g., specific teaching methods, facilities, teacher qualifications) that you want to highlight more in your content?
Technical Environment: Who currently manages your website hosting and domain? Do you have access to the backend (WordPress admin, hosting control panel)?
Are there any upcoming changes to your website (e.g., new programs, events) that we need to factor into the timeline?
Current Search Visibility: When parents search for preschools in Jakarta, how do you think Playhouse Academy ID currently ranks? What terms do you think they use?
Are you currently running any Google Ads or other online advertising campaigns? If so, what has been your experience, and what were the results?
Do you have a Google My Business profile? Who manages it, and how often is it updated?
Competitor Landscape: Who do you consider your main competitors in South Jakarta, both online and offline?
What do you admire or dislike about their online presence or marketing efforts?
Previous Marketing Efforts: What digital marketing activities have you tried in the past? What worked well, and what didn't?
Communication & Reporting: What is your preferred method of communication for project updates?
email
WhatsApp
regular calls
How often would you like formal progress updates or meetings?
daily
every two days
every three days
weekly
every two weeks
other
other
Timeline Expectations: Are there any specific deadlines or launch dates we need to aim for (e.g., before an enrollment period, open house)?
Definition of "Done": At the end of this initial project phase, what would you consider a successful outcome for each service?
Google My Business
Google My Business
content strategy
content strategy
website
website
audit
audit
Google Ads
Google Ads
other
other
If you are human, leave this field blank.
Continue
Submit
Use
Shift+Tab
to go back
