Hi, I'm Stella.

I’ve been building for the web since 2012. Today, my focus is on creating websites and WhatsApp AI assistants that actually make life easier for small businesses in Indonesia.

My career started at GroupM (WPP) in Jakarta, managing digital campaigns and websites for brands like Unilever and HSBC. My main job was playing translator—turning a brand's business goals into clear instructions that a tech team could actually build. Later, I went on to build the digital department for a Singapore-Japan creative agency from the ground up.

Being that bridge between business and tech is still what I love doing most. Let’s be real: as a business owner, you probably don’t want to stress over things like hosting, plugins, or APIs. You just want more customers, and fewer late nights replying to the exact same WhatsApp messages. I take that off your plate, build systems that work, and explain everything in plain, jargon-free English.

I started stellas.digital to give local businesses access to the same high standards I used for global brands—but at a price that makes sense for them. Thanks to today’s AI tools, a small business can now get what used to require an entire agency team: a sleek website, Google-friendly content, and a smart assistant handling customers 24/7.

When we work together, you deal directly with me. From our very first chat to launch day and beyond, there are no handoffs and no account managers. Just a direct line to get things done.

When I’m not glued to my laptop, you’ll usually find me organizing matches on the padel court, experimenting with non-dairy baking recipes, or managing my own short-term rental properties. Being a business owner myself, I know exactly what it takes to keep things running smoothly behind the scenes!

See my recent projects →