Work

Recent projects

Three businesses in three very different industries: a Bali villa, a Jakarta preschool and an international luxury store. Each site is live, so you can see the work for yourself.

Hospitality · Ubud, Bali

Padi Villa Ubud

padivillaubud.com ↗

A website for a private pool villa in Ubud, built to win direct bookings alongside Airbnb, Booking.com and Agoda.

What I did

WordPress and Elementor build with a warm, tropical design that shows off the pool and rice field views
All website copy, amenities, check-in details and local destination guides
SEO travel blog, such as a guide to Ubud Monkey Forest and 3-day Ubud itineraries
Lodgify booking engine with calendar sync, automated guest messages and live availability
Links to sister properties in Jakarta and BSD City

Result

Guests can book direct, with availability synced across every booking channel. I kept listings, guest messaging and blog publishing running through mid-2026.

Timeline

Mid-2025 to early 2026, maintained through mid-2026

Education · Jakarta

Playhouse Academy

playhouseacademy.id ↗

A website for a Cambridge Christian preschool and kindergarten with two campuses in Jakarta.

What I did

Digital marketing proposal, SEO audit and site structure
WordPress build with a warm, child-friendly design organised by age group and program
Curriculum, program and enrollment content written for parents
Calendly tour booking and quick-contact lead forms
Google Analytics 4, Tag Manager and Search Console tracking

Result

Parents now book school tours straight into the calendar instead of emailing back and forth, and every inquiry, tour booking and brochure download is tracked.

In August 2026 I handed the site, analytics and booking setup over in full to the school's new agency.

Timeline

June 2025 to August 2026

Luxury e-commerce · Hong Kong

FlaviaLux

flavialux.com ↗

An online store for FlaviaLux Limited, trading pre-owned luxury bags between Hong Kong, Bangkok and Jakarta.

What I did

Brand identity and an elegant store design in green and gold
Product pages with condition badges such as Like New and Full Set with Receipt
Brand story, authenticity, shipping and payment pages that build buyer trust
International payments by Wise and card links, with multi-currency pricing
Sourcing request form for bags available to order

Result

An international storefront now serves buyers across Hong Kong, Bangkok and Jakarta, with shipping from three countries.

Timeline

May 2025 to early 2026

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